e-Strategies
When it comes tom marketing your business online, it is important to remember that a marketing strategy needs to be in place before you begin. One of the biggest mistakes small business owners make is not laying out a marketing plan or strategy and instead just throwing their advertising dollars at any old thing (e.g. Newspapers and Yellow Pages.). Why? Because that’s what worked in the past. What I tell my workshop attendees is, “What got you here, will not get you there. It takes new tools, techniques and tactics to move your business to the next level.”
What the online landscape offers is a chance for even the smallest of businesses to now have the ability to use tools that were only available to the Madison Avenue crowd. The Playing field has been leveled, so to speak, opening up the market to every business owner giving you the ability to deploy Traditional Marketing methods in more of a Guerrilla Marketing manner.
However, as with any new endeavors, comes a need to understand and familiarize yourself with the various marketing methods, or “eStrategies” available to you…
Clean, easy to navigate, Search Engine Optimized (SEO) Website. Can you market your wares and promote your business without a website? Sure. Does it make sense? No it does not. A website is the virtual representation of your offline business. But just like having a terrific looking office without a sign out front makes little sense, a website that is not visible to the search engines and their algorithyms is just as silly…
Read More…
Social Media Marketing & Networking. Any and all businesses and professionals that have not begun to embrace technology by wrapping their arms around the social networking sites are truly falling behind their competition and are missing out on a wealth of new clients and/or customers. Websites like Linkedin, Facebook, Twitter, Bebo and the likes are proven to be incredible assets to small, medium and large businesses alike…
Read More…
Video Marketing & Distribution. Video is HOT right now and is receiving a tremendous amount of love from the Search Engines. One of the really great things about modern technology is the ability it has given local business owners to easily make and produce videos that can then be distributed via the internet through sites like YouTube.com, Viddler, Vimeo and many others…
Read More…
Direct Response eMail Marketing – Also known as “Permission-Based” marketing. Through the use of email service providers your business is able to not only gather the information of your clients and potential customers, but it allows you to directly market to your “list” through a passive, permission-based lead capture system…
Read More…
Article Writing and Directory submission. One of the best ways known to achieve success in the online marketing world is to write articles directly related to your business and submit them to article directories (ezinearticles.con, goarticles.com, etc.) The true benefits behind article submission is through the longevity of visitors to your sites. For example…
Read More…
Mobile Marketing Campaigns. Mobile websites, Mobile coupons and Text Messaging Marketing campaigns are becoming more and more prevalent in our society. What mobile marketing affords is the ability to build a relationship between you and your customer or client based on and around what both parties desire out of their relationship. Imagine being able to take your marketing message to whenever your clients/customers are at…
Learn more by visiting our sister site The Mobile Marketing Guy
